Ataba · عتبة About Skills Experience Education Projects Certificates Contact
UI / UX Designer
FounderAtaba UX Studio عتبة ↗
Nassar Duahir
4+ Years ERP · Logistics · Enterprise Systems
UX Research
92%
ERP / Dashboards
95%
Prototyping
88%
AI-Powered UX
80%

From concept to experience — turning complex workflows into intuitive, beautiful, impactful design. Based in Gaza, building for the world.

View My Work Let's Talk
Figma Adobe XD Illustrator Prototyping
ERP Systems UX Research
50+ Projects
Nassar Duahir
Senior UI / UX Designer
📍
Gaza, Palestine
✉
nassarduhair8@gmail.com
💬
+970 567 149 484 · WhatsApp
🌐
Arabic · English
4+
Years Exp.
50+
Projects
5
Companies
Top
Rated
Scroll
Figma Adobe XD UX Research Design Systems ERP Interfaces AI-Powered UX Prototyping Usability Testing Fleet Management Mobile Design Figma Adobe XD UX Research Design Systems ERP Interfaces AI-Powered UX Prototyping Usability Testing Fleet Management Mobile Design
Founder · Since Sep 2026
عتبةAtaba

A UX review studio for Gulf digital products. We go through stores, apps and platforms on mobile as a real customer, find what stops people before they buy, and design the fix.

استوديو لمراجعة تجربة المستخدم للمنتجات الرقمية في الخليج: نمرّ على المتجر أو التطبيق من الجوال كعميل حقيقي، نحدّد ما يوقف العميل قبل الشراء، ونصمّم الحل.

Visit atabastudio.com Ataba on LinkedIn
24
The Ataba Index
24 criteria across 6 axes, built for the Gulf customer — local data, price clarity, trust & local payment, speed to value, Arabic UI and RTL.
01
Real-customer walkthrough
Home, product, cart and checkout on a phone — no dashboard access needed, just the link.
→
Fixes, not just findings
Every issue marked on a real screenshot, with a before/after design and steps to apply it.
01About

Design is the
Journey

I'm a Senior UI/UX Designer with 4+ years crafting enterprise systems — from real-time fleet dashboards to complex ERP platforms across Saudi Arabia and Palestine.

I believe great design is invisible — it just works. My process begins with deep user research and ends only when the experience feels effortless and natural.

Today I lead Ataba (عتبة), the UX review studio I founded for Gulf stores, apps and platforms — after designing fleet management interfaces at Qallab Al-Khaleej, and while continuously exploring the intersection of AI and UX design.

Figma
Adobe XD
Illustrator
UX Research
Design Systems
User Interviews
Prototyping
Usability Testing
AI-Powered UX
iOS & Android
Responsive Design
UX Audit

"From concept to experience — design is the journey. I specialize in making that journey intuitive and impactful."

4+
Years Experience
50+
Projects Done
40%
Error Reduction AI UX
5
Companies Served
02Expertise

What I Do

01
🔬
UX Research & Strategy
User interviews, literature studies, usability testing, UX audits — every decision grounded in evidence and empathy.
02
📐
Wireframing & Prototyping
Low to high-fidelity interactive prototypes in Figma and Adobe XD — rapid iteration, validated by real users.
03
🏗️
Design Systems
Scalable, component-driven design systems for enterprise platforms that keep cross-functional teams aligned and fast.
04
📊
ERP & Logistics
Specialized in data-heavy dashboards, real-time tracking, and complex administrative workflows for large-scale operations.
05
🤖
AI-Powered UX Design
ML integration into user flows. Certified by SHAI for AI — predictive prototypes that reduced errors by 40%.
06
📱
Mobile & Responsive
Native iOS and Android design with platform guidelines, plus responsive web interfaces that shine on every screen.
03Experience

Career Journey

01
Sep 2026Present
Founder
Founder & UX Lead
Ataba (عتبة) — UX Studio · Gulf
Founded a UX review studio for Gulf digital products. Built the Ataba Index (24 criteria, 6 axes) and run real-customer mobile reviews of stores, apps and platforms — turning every finding into a designed fix.
UX Audit E-commerce UX Gulf Market
→
02
Dec 2025May 2026
Full-time
UI/UX Designer
Qallab Al-Khaleej
Led design architecture for comprehensive fleet management and logistics systems. Translated complex logistics cycles into intuitive user journeys with real-time tracking interfaces.
Fleet Systems Logistics UX Real-time Dashboards
→
03
Dec 2022Apr 2024
Full-time
Head of Design Department
Sharakah Technologies — Saudi Arabia
Promoted to lead the design department, overseeing design strategy and team collaboration for enterprise-level solutions. Managed cross-functional teams for complex administrative systems.
Team Lead ERP Design Design Strategy
→
04
Oct 2022Jan 2024
Full-time
UI/UX Designer
Sajlha Company — Saudi Arabia
Led end-to-end design process for diverse digital products. Delivered high-fidelity wireframes and interactive prototypes tailored for the Saudi market.
Product Design Figma Prototyping
→
05
Jul 2020Dec 2021
Part-time
Assistant UI/UX Trainer
UCAS Incubator
Mentored aspiring designers through sessions on industry-standard design principles and Figma proficiency. Helped students build professional portfolios and understand UX research fundamentals.
Mentoring UX Education Figma
→
06
Jul 2020Present
Ongoing
Freelance UI/UX Designer
Mostaql · Fiverr · Independent
50+ projects delivered for regional clients across Logistics, Construction, and E-commerce. Top Rated with highest income among peers. Full lifecycle from discovery to final handoff.
50+ Projects Top Rated Full Lifecycle
→
04Projects

Selected Work

22+
Total Projects
10
Websites & Dashboards
3
Mobile Apps
3
Case Studies
🔒
Confidentiality Notice Many projects are protected under NDA and client confidentiality agreements. Full case studies, prototypes, and source files are available upon request — during interviews or with a signed NDA.
Website · Dashboard
UNRWA Website & Dashboard
View on Figma →
Platform · Website
Totarjim Translation Platform
View on Figma →
Sitemap · UX
Totarjim Sitemap
View on Figma →
Website · Enterprise
Atad Project
View on Figma →
E-commerce · UI
Product Details Page
View on Figma →
Platform · Website
Activities Platform
View on Figma →
FinTech · Platform
Fast Investment Platform
View on Figma →
Website · Transport
Li Taxi Website
View on Figma →
Website · Branding
African House
View on Figma →
Website · Platform
Al-Ankabout
View on Figma →
Mobile App · Productivity
Team Work App
View on Figma →
Mobile App · Social
Naama App
View on Figma →
Mobile App · E-commerce
Jordan Auction App
View on Figma →
Case Study · UX
Case Study 1
View PDF →
Case Study · UX
Case Study 2
View PDF →
Case Study · UX
Case Study 3
View PDF →
UX Research · Spreadsheet
UX Research Spreadsheet 1
View Spreadsheet →
UX Research · Spreadsheet
UX Research Spreadsheet 2
View Spreadsheet →
Dashboard · Engineering
Fawaz Engineering Dashboard
View on Figma →
Landing Page · UI
General Landing Page
View on Figma →
Landing Page · Weather
Weather Landing Page
View on Figma →
Dashboard · News
News Dashboard
View on Figma →
Control Panel · Enterprise
Atad Control Panel
View on Figma →
Redesign · Platform
Totarjim Redesign
View on Figma →
Platform · KWT
KWT Project
View on Figma →
05Education

Learning & Certifications

26
Gaza Stars Programme — Startup Innovation Track
GlocalShift Foundation · Abdul Aziz Al Ghurair Refugee Education Fund
🏆 Best Business Plan AwardEntrepreneurship48 Training HoursStartup Innovation
25
AI for UX Professional Certification
SHAI for AI
AI Behavioral AnalyticsML IntegrationPredictive PrototypingEthical AI
23
Community Solutions Fellowship
UCASTI Technology Incubator
Design ThinkingUser ResearchAccessible Design
22
TOC Trainer Certification
UCASTI Technology Incubator
Theory of ConstraintsProcess OptimizationTraining of Trainers
21
Professional UI/UX Design Certification
UCASTI Technology Incubator
Figma & Adobe XDFreelance SkillsPortfolio Dev.
19
Bachelor's Degree in Technology Management
University College of Applied Sciences (UCAS)
Digital Transformation IT Project Management E-Commerce Systems Business Intelligence
06Certificates

Proof of Excellence

🏆 Best Business Plan
⤢
Gaza Stars Programme Certificate
GlocalShift Foundation · Al Ghurair Fund
Gaza Stars — Startup Innovation Track
48 Hours · Jul 2026 · Best Business Plan Award
⤢
AI For UX Certificate
SHAI for AI
AI For UX — Training Certificate
24 Hours · Feb 27, 2025
⤢
200hrs Certificate
UCASTI — PALlancer · World Bank
UX-UI, English & Freelancing — 200+ Hrs
Apr – Dec 2021
⤢
TOC Certificate
UCASTI — PALlancer · World Bank
Training of Coaches (TOC)
25 Hours · Dec 2021
⤢
PALlancer Appreciation
PALlancer · UCASTI · World Bank
Certificate of Appreciation — PALlancer Project
For outstanding contributions to project success
⤢
DoLab GIZ Certificate
UCASTI · DoLab · GIZ Germany
Certificate of Excellence — HCD Innovation Lab
INDIGO e-Governance Project · Palestine
07Let's Connect

Got a project
in mind?

I'm always open to discussing new opportunities, interesting challenges, and meaningful design work. Let's build something extraordinary together.

✉  nassarduhair8@gmail.com 💬  WhatsApp in  LinkedIn Be  Behance 🏀  Dribbble